Adding value to someone’s life or business is attractive. 

Desperation is unseemly.

People work with people they know and people they like to be around. So, the challenge for any creative person is to switch the paradigm from “what do I need” to “what can I offer/give?”.

Sure. We have the tools to be able to constantly push messages and pitches out to the world. But, what value does it create? Will overwhelming people with what YOU need be of value to them? Will your barrage of sales pitches create the opportunity for meaningful relationships? Will incessant reminders of how “cool you really are” be perceived as adding value? Or, are you broadcasting how desperate you are?

Propagandists like to incite and overwhelm knowing full well that if a lie is repeated often enough that it will be believed by many to be the truth. But, is that an effective strategy for a creative professional?

Successful creative relationships are collaborations...